Make Your Break Campaign
Client: Wyndham Hotels & Resorts
Role: Lead Designer / Strategy
In 2019 I led this project as a designer as well as came up with the strategy to use duel imagery to support the make your break promotional copy. Spring breaks are different for everyone. Whether you go to the beach or the mountains, you can enjoy your spring break the way you want. I designed and presented full concepts that would show how we could stretch this campaign across all platforms, social media, etc. The idea and designs were executed amongst all 18+ brands.
Below is an example of the emails that I designed for the campaign. It highlights the strategy that I created of our customer's going on the spring break that want, and we're just giving the incentive to save some money if they stay and spring break with us. There is also an example of how I executed the campaign on social media.
This campaign was so successful that we ran it two years in a row, spring of 2019 & 2020. Both years we executed a lot of work for these promotions, from developing the campaign look in digital, social media, banner ads, and emails etc. Here are some of the banners ads we ran for this campaign.
